Just in time for the World Cup...
My English boss pointed out that Spitfire Ale (AKA "The Bottle of Britian") now has a web page devoted to their, (ahem), somewhat provacative ads riffing on the defeat of Germany in WWII (the beer having been named for the plane that played a key role in that battle).
As it was explained to me:
"The English get much more jingoistic when football is involved".
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