Coors, Smokey, and the History of Beer Branding in America
Ahem. Sorry for the prolonged absence.
Don't have time to recap and comment, but a thread over at Reason has gotten into a discussion of how Coors attained its mystique in the eastern U.S. (and elsewhere, I suppose) during the 70's and 80's.
Don't have time to recap and comment, but a thread over at Reason has gotten into a discussion of how Coors attained its mystique in the eastern U.S. (and elsewhere, I suppose) during the 70's and 80's.
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